07Content Marketing
Content that does a job in your funnel.
Every piece we produce has a purpose: rank, educate, convert or close. Articles, guides, case studies, video scripts and email - planned around your buyers' questions and distributed where they'll be seen.
01Deliverables
What's included.
Scoped to your goals - every engagement is tailored, but these are the building blocks.
- 01Content strategy & editorial calendar
- 02SEO articles & pillar pages
- 03Case studies & sales enablement
- 04Short-form video scripts
- 05Email newsletters & nurture content
- 06Content repurposing system
02Our approach
Four steps. No guesswork.
- Step 01
Listen
We mine sales calls, search data and customer questions for what buyers actually want to know.
- Step 02
Plan
An editorial plan mapped to funnel stages and keywords.
- Step 03
Produce
Expert-led content with clear points of view - not generic filler.
- Step 04
Distribute
Every piece repurposed across search, social, email and sales.
FAQ
Questions, answered.
Do you use AI to write content?
We use AI to speed up research and drafts, but every piece is shaped by strategists and edited by humans for accuracy and voice.
Who provides the expertise?
You do - we extract it efficiently through short interviews and turn it into publishable content.
How much content do we need?
Less than you think, if it's the right content. We prioritise quality and distribution over volume.
Free 30-minute strategy call
Let's talk Content Marketing.
Book a free 30-minute strategy call. You'll leave with clear next steps - whether or not we work together.
Prefer email? biz@infillmedia.com